Wednesday, November 11, 2009

Architect William McDonough at TED 2005

This is a great talk by William McDonough at TED in 2005. He believes that green design can prevent environmental disaster -- while also driving economic growth. He champions “cradle to cradle” design that considers the full life cycle of a product, from its creation with sustainable materials to a recycled afterlife. In 2002 he co-wrote Cradle to Cradle. (The book itself is printed on recyclable plastic.)

View the talk he gave at TED

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